BOSS JOUR was inspired by the The HUGO BOSS woman who is successful, elegantly composed and on-the-go from the moment the first light of day comes up. BOSS JOUR is an elegant floral fruity fragrance. Based on 3 key facets: The ‘Light’ facet: The juicy, citrusy freshness feels like the first rays of light on a sunny day radiating a positive sense of anticipation. The ‘Inspiring’ facet: A colourful floral bouquet, a perfect match to the many facets of the BOSS Jour woman’s day, getting the her in the mood for whatever the day might hold. The ‘Elegantly Composed’ facet: The musky earthy notes mirror feminine strength allowing the BOSS Jour woman to draw from her inner core and approach the day in an elegantly composed way.