BYREDO,UNNAMED 100ML U

If you have ever dreamed of a perfumer naming their creation after you or wanted a tounchingly bespoke gift for a loved one, BYREDO have come up with the genius idea of leaving the label of ‘Unnamed‘ completely blank – so you can call it whatever you like!

Tapping in to the hot trend of personalisation, the bottle comes with a Letraset sheet of transfer letters to rub on, and really the only limit is your own imagination…

Ben Gorham, Founder and Creative Director of BYREDO, explained: ‘The names of the BYREDO fragrances often describe the origin of an idea, a thought that leads to a brief presented to the perfumer.

With fragrance being completely subjective these names spark the imagination of the perfumer and finally the customer. They each experience the fragrance even before they smell the ingredients in the bottle. We still find it fascinating that people interpret our fragrances in so many ways.

Top notes are Gin and Pink Pepper.

Middle notes are Violet and Orris Root.

Base notes are Balsam Fir and Oakmoss.